About Debra Pemble

 

Floral designer, educator and industry publisher

Hi, I’m Debra and I’m the person behind The Posy Crew.

Flowers have been part of my life for more than 20 years and, even after all this time, I still love the combination of creativity, skill and problem-solving that comes with working with them.

I live and work from my studio in the rainforest outside Port Douglas in Far North Queensland. The landscape around me has a huge influence on the way I design, from the movement of foliage and layers of texture to the slightly imperfect, untamed beauty of the tropics.

That natural influence runs through much of my work, whether I’m creating flowers for a wedding, designing for an event or working on something more experimental.

The Posy Crew

The Posy Crew is where my floral design work lives.

I specialise in wedding, corporate, event and editorial floral design across Port Douglas, Cairns and Far North Queensland, creating work that feels natural, considered and a little unexpected.

I love working with clients who are happy to give me a strong overall direction, then trust me to bring the floral side together in a way that suits the venue, season and occasion.

Teaching & The Flowery Folk

Education has always been an important part of my work.

I spent many years teaching Certificate III and IV floristry and continue to teach through workshops, mentoring and The Flowery Folk, my dedicated floristry education platform and podcast.

The Flowery Folk brings together practical floristry skills, creative development and the business side of working with flowers, with the aim of making good floristry education approachable and useful in the real world.

Flowers Magazine Australia

I’m also the editor and publisher of Flowers Magazine Australia, an independent digital publication for Australia’s florists, growers, educators, suppliers and wider cut flower industry.

That role gives me the chance to work across another part of the industry I care deeply about, sharing stories, knowledge and ideas and helping connect the people behind the flowers.

Always learning

I’ve always believed that continuing to learn is part of becoming a better florist.

Over the years I’ve studied both in Australia and internationally and most recently completed my International Master Florist Certification in Holland.

Competition work has also been an important part of pushing my design skills. I received a Gold Medal at the Melbourne International Flower & Garden Show in 2024 for Tropical Symphony and a Silver Gilt Medal in 2026 for Fracture Point.

Those experiences have challenged me creatively and continue to influence the way I approach design, teaching and my own development as a florist.

What connects it all

These days my work spans quite a few different parts of the flower industry, but to me they are all connected.

I create flowers, I teach people how to work with them and I help share the stories and knowledge of the wider industry.

And after more than 20 years, I’m still learning, still experimenting and still genuinely excited by what can be done with flowers.